Hollister Co. Back To School 2014
Official Rules

NO PURCHASE NECESSARY. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING. Message and data rates may apply. Text STOP/ARRET to 743722 to opt out of Sponsor’s text message program at any time and to discontinue further participation in the Instant Win Game. Text HELP/AIDE to 743722 for information about the text messaging program, or INFO for contact information of sender. You may not be able to participate by text message through all wireless carriers. If you enter via text messaging, you will receive up to four (4) text messages in response to your entry, and in addition up to two (2) text messages per week with exclusive offers, product updates, and promotions at the mobile number provided as part of the ongoing text message program; all text messages will be sent via an automated system. Consent to receive marketing texts is not required to make purchases of any goods or services. Visit www.HollisterCo.com/TextsTerms for details on Sponsor’s text messaging program and contact details for the sender of the text messages.

1. Eligibility: Hollister Co. Back To School 2014 (the “Instant Win Game”) is open only to legal residents of the fifty (50) United States, the District of Columbia and Canada (excluding Quebec) who are at least fourteen (14) years old at the time of entry. Void in Quebec and where prohibited. Employees, officers and representatives of Abercrombie & Fitch Stores, Inc., HelloWorld, Inc., their parent and affiliate companies, as well as the immediate family (spouse, parents, siblings and children) and household members of each such employee are not eligible. The Instant Win Game is subject to all applicable federal, state, provincial, territorial, municipal, and local laws and regulations. Participation in the Instant Win Game constitutes entrant’s full and unconditional agreement to these Official Rules and Sponsor’s and Administrator's decisions, which are final and binding in all matters related to the Instant Win Game. Winning a prize is contingent upon fulfilling all requirements set forth herein.

2. Sponsor: Abercrombie & Fitch Stores, Inc., 6301 Fitch Path, New Albany, OH 43054.

Administrator: HelloWorld, Inc., One ePrize Drive, Pleasant Ridge, MI 48069, U.S.A.

3. Timing: The Instant Win Game begins at 9:00 a.m. Eastern Time ("ET"), July 25, 2014 and ends at 11:59 p.m. ET, August 24, 2014 (the "Promotion Period") and consists of five (5) game periods (each a "Game Period") as outlined in the chart below:

Game Period Start Date
(at 9:00 a.m. ET)
End Date
(at 11:59 p.m. ET)
Prize Expiration
Date
1 July 25, 2014 July 27, 2014 August 7, 2014
2 August 1, 2014 August 3, 2014 August 14, 2014
3 August 8, 2014 August 10, 2014 August 21, 2014
4 August 15, 2014 August 17, 2014 August 28, 2014
5 August 22, 2014 August 24, 2014 September 4, 2014

Administrator’s computer is the official time-keeping device for the Instant Win Game.

4. How to Enter: Visit a participating Hollister Co. store during regular business hours of any Game Period to obtain an entry card with the unique code, while supplies last. The Hollister Co. store on Fifth Avenue in New York City, NY and all Hollister Co. Outlets will NOT be participating in the Instant Win Game.

a. Text Message and Opt-in to Sponsor’s text messaging program: During the Promotion Period, using a two-way text messaging capable device ("Device"), text the unique code provided in participating stores to the short code 743722. Note for U.S. residents, if you are not yet subscribed to the text message program you will also need to reply “Yes” to the initial text message received to confirm your agreement to sign up for the ongoing text message program and to complete your entry. Each Text Message constitutes one (1) Instant Win Game play into the applicable Game Period. If you are a potential winner of an Instant Win Game prize, the return text message that you receive will contain detailed prize claim instructions. Potential winners using a Device must select their prize (as outlined below in Section 7) within forty eight (48) hours of receiving a Prize Scenario, and also must complete, within five (5) days of receiving the win notification text message, an online prize fulfillment form if requested. You must text the unique code during a time included in a Game Period, as outlined in Section 3 above. If you text the unique code outside of the times listed for Game Periods, you will receive a text message response with instructions to text the unique code during any upcoming Game Period to play the Instant Win Game. Message and data rates may apply. Text STOP/ARRET to 743722 at any time to opt out of text messages and to discontinue further participation in the Instant Win Game. Text HELP/AIDE for information about the text messaging program, or INFO for contact information of sender. Send questions regarding the Instant Win Game to questions@eprizefulfillment.com. If you enter via text messaging, you will receive up to four (4) text messages in response to your entry, and in addition up to two (2) text messages per week with exclusive offers, product updates, and promotions as part of the ongoing text message program at the mobile number provided; all text messages will be sent via an automated system. Consent to receive marketing texts is not required to make purchases of any goods or services. Visit www.HollisterCo.com/TextsTerms for details on Sponsor’s text messaging program and contact details of sender of the text messages. Participating carriers include: Alltel, AT&T, Boost Mobile, CinBell, Dobson, Nextel, Sprint, T-Mobile, US Cellular, and Verizon.

b. Enter via Email without text messaging: Send an email to HollisterCo@cellit.net with the unique code you have received in-store in the subject line. You will automatically receive one (1) Instant Win Game play. You must send the email during a time included in a Game Period, as outlined in Section 3 above. If you email the unique code outside of the times listed for Game Periods, you will receive an email message response with instructions to email the unique code during any upcoming Game Period to play the Instant Win Game. You will be notified via email message if you are a potential winner of the Instant Win Game.

All potential winners are subject to verification before any prize will be awarded. Administrator is responsible for the functionality of the Instant Win Game. All prize codes expire two (2) Thursdays after the last day of each Game Period as outlined in Section 3 above.

LIMIT: Each entrant may play one (1) time per Game Period through either method. Multiple entrants are not permitted to share the same email address or text messaging capable device. Any attempt by any entrant to obtain more than the stated number of entries by using multiple/different email addresses, text messaging capable devices, identities, registrations and logins, or any other methods will void that entrant's entries and that entrant may be disqualified. Entries and their associated entrants sharing the same email address, phone number, or names may be disqualified if found to be done in an attempt to circumvent the rule on each natural person being allowed only one (1) entry per Game Period. If any entry and its associated entrant contains an email address, phone number, or name which is listed as a current associate in either Administrator’s system or that of any of Sponsor’s brands (Abercrombie & Fitch, abercrombie kids, Hollister Co., Gilly Hicks), that entry/entrant may be disqualified if found in violation of the rule on employees, officers and representatives of Administrator and/or Sponsor as well as the immediate family (spouse, parents, siblings and children) and household members of each such employee being ineligible for participation in the Instant Win Game. Use of any automated system to participate is prohibited and will result in disqualification. Sponsor is not responsible for lost, late, incomplete, invalid, unintelligible or misdirected registrations, which will be disqualified. In the event of a dispute as to any registration or entry, the authorized account holder of the email address or the text messaging capable device used to register will be deemed to be the entrant. The "authorized account holder" of an email address, is the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address. The "authorized account holder" of a text messaging capable device is the natural person in whose name the device has been issued and the services are billed. The potential winner may be required to show proof of being the authorized account holder.

5. ALL POTENTIAL WINNING PLAYS ARE SUBJECT TO VERIFICATION BY SPONSOR OR ADMINISTRATOR, WHOSE DECISIONS ARE FINAL AND BINDING. AN ENTRANT IS NOT A WINNER OF ANY PRIZE, EVEN IF THE INSTANT WIN GAME SHOULD SO INDICATE, UNLESS AND UNTIL ENTRANT’S ELIGIBILITY AND THE POTENTIAL WINNING PLAY HAS BEEN VERIFIED AND ENTRANT HAS BEEN NOTIFIED THAT VERIFICATION IS COMPLETE. NEITHER SPONSOR NOR ADMINISTRATOR WILL ACCEPT SCREEN SHOTS OR OTHER EVIDENCE OF WINNING IN LIEU OF ITS VALIDATION PROCESS. ANY PLAY THAT OCCURS AFTER THE SYSTEM HAS FAILED FOR ANY REASON IS DEEMED A DEFECTIVE PLAY, IS VOID, AND WILL NOT BE HONORED.

6. Sweepstakes Prize Selection and Verification of Potential Winners: Receiving a prize is contingent upon compliance with these Official Rules. Administrator is an independent judging organization whose decisions as to the administration and operation of the Instant Win Game and the selection of potential winners are final and binding in all matters related to the Instant Win Game. There will be four hundred eighty-four thousand (484,000) random Instant Win Game Prize Scenarios distributed, provided that the chances of seeing a particular Prize Scenario may vary if participation exceeds the 484,000 Prize Scenarios, as further described in Section 7 below. Any potential winner who played the Instant Win Game must select their prize (as outlined below in Section 7) within forty eight (48) hours of receiving a Prize Scenario. Any potential winner who played the Instant Win Game must complete a profile update to provide his/her name and contact information, if requested, within five (5) days of request. If winner is a Canadian resident, he/she will also be required to correctly answer a time-limited skill-testing question without any assistance within seventy two (72) hours of prize selection in order to be eligible to receive a prize. If any potential winner cannot be contacted, fails to select a prize within the required time period, provide profile or any other requested information within the required time period (if applicable), fails to correctly answer the time-limited skill testing question within the required time period (if applicable), or prize is returned as undeliverable, potential winner forfeits the prize. Unclaimed prizes will not be awarded.

7. Prizes: There will be four hundred eighty-four thousand (484,000) Prize Scenarios. Each Prize Scenario consists of a choice of two (2) possible prizes from which the winner can select one (1) prize. Once the prize is selected by the winner, all prizes are awarded as a digital code for in store redemption (not online), while supplies last. Prize Scenarios are won after entering (as described in Section 4 above) during an applicable Game Period (as outlined in Section 3 above), and further as outlined in the “Prize Scenarios” chart below. The number of Prize Scenarios available is an estimate based on past experience of the number of entries compared to the number of entry cards distributed. In the event the number of entries exceeds this estimate, additional Prize Scenarios will be added, but the Administrator and Sponsor have the discretion to determine the type of Prize Scenario added after the initial four hundred eighty four thousand (484,000) Prize Scenarios are awarded. As a result, the Prize Scenarios available at any given time during the Instant Win Game may vary based on the number of entries, and the odds of seeing a particular Prize Scenario may vary if participation exceeds the four hundred eighty four thousand (484,000) Prize Scenarios. All prizes are awarded as digital codes, which are redeemable in stores only (not online), excluding the Hollister Co. store on Fifth Avenue in New York City, NY and all outlets. All prize codes expire two (2) Thursdays after the last day of each Game Period as outlined in Section 3 above.

Prize Scenario 1: NINE THOUSAND (9,000) FIRST PRIZES: Winners choose between the following:

(1) A free single pair of select styles of Hollister Co. jeans redeemable in stores only (not online), excluding the Hollister Co. store on Fifth Avenue in New York City, NY and all outlets, only for a limited time as outlined in Section 3 above. Specific sizes and styles of jeans available as supplies last. Cannot be applied to previous purchases. See prize code for full redemption details. Approximate Retail Value (“ARV”): $59.50 USD.
OR

(2) A coupon good for a purchase discount redeemable in stores only (not online), excluding the Hollister Co. store on Fifth Avenue in New York City, NY and all outlets, only for a limited time as outlined in Section 3 above. Cannot be used on purchase of gift cards, jeans, clearance or redline items, and named partnership collections. Cannot be applied to previous purchases. Not combinable with other offers. See prize code for full redemption details.

Prize Scenario 2: ONE HUNDRED FIFTY THOUSAND (150,000) SECOND PRIZES: Winners choose between the following:

(1) A $10 “Cali Cash” transactional promotion code redeemable in stores only (not online), excluding the Hollister Co. store on Fifth Avenue in New York City, NY and all outlets, only for a limited time as outlined in Section 3 above. Cannot be used on purchase of gift cards or applied to previous purchases. See prize code for full redemption details. ARV: $10 USD.
OR

(2) A coupon good for a purchase discount redeemable in stores only (not online), excluding the Hollister Co. store on Fifth Avenue in New York City, NY and all outlets, only for a limited time as outlined in Section 3 above. Cannot be used on purchase of gift cards, jeans, clearance or redline items, and named partnership collections. Cannot be applied to previous purchases. Not combinable with other offers. See prize code for full redemption details.

Prize Scenario 3: THREE HUNDRED TWENTY-FIVE THOUSAND (325,000) THIRD PRIZES: Winners choose between the following:

(1) A $5 “Cali Cash” transactional promotion code redeemable in stores only (not online), excluding the Flagship store in NYC and all outlets, only for a limited time as outlined in Section 3 above. Cannot be used on purchase of gift cards or applied to previous purchases. See prize code for full redemption details. ARV: $5 USD.
OR

(2) A coupon good for a purchase discount redeemable in stores only (not online), excluding the Hollister Co. store on Fifth Avenue in New York City, NY and all outlets, only for a limited time as outlined in Section 3 above. Cannot be used on purchase of gift cards, jeans, clearance or redline items, and named partnership collections. Cannot be applied to previous purchases. Not combinable with other offers. See prize code for full redemption details.

Prize Scenario Odds:

Prize Scenario 1 Scenario Rate (Odds)
Jeans OR a purchase discount coupon 1.86% (Roughly 1 in 53.78)
   
Prize Scenario 2 Scenario Rate (Odds)
$10 “Cali Cash” transactional promotion code
OR a purchase discount coupon
30.99% (Roughly 1 in 3.23)
   
Prize Scenario 3 Scenario Rate (Odds)
$5 “Cali Cash” transactional promotion code
OR a purchase discount coupon
67.15% (Roughly 1 in 1.49)

FOR ALL PRIZES: Prizes are available while supplies last. All prizes are awarded as digital codes, which are redeemable in select stores only (not online), excluding the Hollister Co. store on Fifth Avenue in New York City, NY and all outlets. See each respective prize code for full redemption details. All prize codes expire two (2) Thursdays after the last day of each Game Period as outlined in Section 3 above. No cash or other substitution, assignment or transfer of any prizes permitted, except by Sponsor, who reserves the right to substitute a prize or prize component with cash or another prize of comparable or greater value, but any substitution is not guaranteed and is at Sponsor’s sole discretion on whether to perform any such substitution. Winners are responsible for all federal, state and local taxes and fees associated with prize receipt and/or use. Prizes will be awarded "as is" with no warranty or guarantee, either express or implied offered by Sponsor. Administrator is not responsible for complaints or issues regarding codes (claims that code is invalid, insufficient, etc.) and winner should address any such issues with the issuer of the code, Sponsor. TOTAL ARV OF ALL PRIZES: $3,660,500 USD. Limit: one (1) Instant Win Game prize per person per Game Period.

8. Publicity: Except where prohibited, participation in the Instant Win Game constitutes winner's, or winner’s parent/guardian if the winner is under the age of majority in their jurisdiction, consent to Sponsor's and its agents’ use of winner's name, likeness, photograph, persona, voice, opinions, biographical information, hometown and state/province for promotional purposes related to the Instant Win Game in any media, worldwide, without further payment or consideration.

9. General Conditions: Sponsor reserves the right to cancel, suspend and/or modify the Instant Win Game, or any part of it, if any fraud, technical failures, human error or any other factor impairs the integrity or proper functioning of the Instant Win Game, as determined by Sponsor in its sole discretion. In such event, Sponsor reserves the right to award the prizes at random from among the eligible plays received up to the time of the impairment. Sponsor reserves the right in its sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the Instant Win Game or to be acting in violation of the Official Rules of this or any other promotion, or in an unsportsmanlike or disruptive manner. Any attempt by any person to deliberately damage any web site or undermine the legitimate operation of the Instant Win Game may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor's failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.

10. Release: By entering this Instant Win Game or taking receipt of any prize, entrants and/or winners, or their parent/guardian if under the age of majority in their jurisdiction, agrees to release and hold harmless Sponsor, Administrator, and their respective subsidiaries, affiliates, suppliers, distributors, advertising/promotion agencies and each of their respective parent companies and each such company’s officers, directors, employees, and agents (collectively the “Released Parties”) from and against any losses, damages, rights, claim or cause of action of any kind arising, in whole or in part, directly or indirectly, out of participation in the Instant Win Game or resulting directly or indirectly, from acceptance, possession, use, or misuse of any prize awarded in connection with the Instant Win Game, including, without limitation to personal injury, death, and/or damage to or loss of property, as well as claims based on publicity rights, defamation, and/or invasion of privacy.

11. Limitations of Liability: The Released Parties are not responsible for: (1) any incorrect or inaccurate information, whether caused by entrants, printing errors or by any of the equipment or programming associated with or utilized in the Instant Win Game; (2) technical failures of any kind, including, but not limited to malfunctions, interruptions, or disconnections in cellular networks, phone lines or network hardware or software; (3) unauthorized human intervention in any part of the entry process or the Instant Win Game; (4) technical or human error which may occur in the administration of the Instant Win Game or the processing of entries; or (5) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Instant Win Game or receipt or use of any prize or while traveling to or from any Instant Win Game or prize related activity. If for any reason an entrant's entry is confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, entrant’s sole remedy is another play in the Instant Win Game, if it is possible. Administrator and Sponsor reserves the right (but are not obligated) to increase both the number of winners and prizes awarded at any time. In the event that production, technical, seeding, programming or any other reasons cause more than the stated number of prizes as set forth in these Official Rules to be available and/or claimed, Sponsor reserves the right to award only the stated number of prizes by a random drawing among all legitimate, unawarded, eligible prize claims.

12. Disputes: Except where prohibited, entrant, or entrant’s parent/guardian if entrant is under the age of majority in their jurisdiction, agrees that: (i) any and all disputes, claims and causes of action arising out of or connected with this Instant Win Game or any prizes awarded shall be resolved individually, without resort to any form of class action, and exclusively by the United States District Court for the Eastern District of Michigan (Southern Division) or the appropriate Michigan State Court located in Oakland County, Michigan; (ii) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Instant Win Game, but in no event attorneys' fees; and (iii) under no circumstances will entrant be permitted to obtain awards for and entrant hereby waives all rights to claim indirect, punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY TO YOU. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Instant Win Game, shall be governed by, and construed in accordance with, the laws of the State of Michigan, without giving effect to any choice of law or conflict of law rules (whether of the State of Michigan or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of Michigan.

13. Entrant's Personal Information: Information collected from entrants is subject to the Administrator's Privacy Policy (http://www.helloworld.com/privacy-policy) and the Sponsor’s Privacy Policy (http://www.hollisterco.com/webapp/wcs/stores/servlet/CustomerService?textKey=HELP_PRIVACYPOLICY&catalogId=10201&langId=-1&pageName=privacy&storeId=10251).

14. Winner List: The winner list will be posted after all winner confirmations are complete.

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